#THAIFITCHALLENGE

#THAIFITCHALLENGE

ABOUT TOURISM AUTHORITY OF THAILAND

The Tourism Authority of Thailand (TAT) was established on the 18th March 1960. TAT was the first organization in Thailand to be specifically responsible for the promotion of tourism. Our team has been fortunate to have been working with the TAT team for years and our #ChooseMyThailand influencer campaign earned an honorable mention from PRNews' Social Media Icon Awards for "Best Instagram Campaign."

This past year, we collaborated with adidas mi coach and GoPro to launch the #ThaiFitChallenge where we sent 4 adventure type YouTubers to Thailand to compete amongst each other. Everyone stripped of the luxuries and had to burn a certain amount of calories and capture the best photo to earn luxury upgrades. This campaign resulted in more than 25 million social media impressions!

CURATE DIRECTIVE'S SCOPE

  • Online Marketing Agency of Record
  • North American Campaign Managementt 
  • Social Tracking for Campaign Management & Listening