Emilio Pucci takes whimsical look at aesthetic transition / by romey louangvilay

Luxury Daily spoke with our Director of Digital Marketing, Romey Louangvilay, about Emilio Pucci's re-introduction of their brand through a "Pilot Episode". Here's a synopsis of the article.

 Italian fashion label Emilio Pucci is delving into the new vision of creative director Massimo Giorgetti through a dedicated microsite.

“The Pilot Episode” centers on the designer’s first collection for the house, which is now available for sale, creating a space for consumers to explore the inspiration behind the apparel and accessories. As Pucci’s aesthetic shifts along with the creative talent behind the brand, providing context around this first collection will help consumers make the transition.

To read the full analysis of their campaign in Luxury Daily, click here.


Source: http://www.luxurydaily.com/emilio-pucci-ta...