Curate Directive's New Clients by romey louangvilay

Due to the team's relentless spirit and tenacity to developing new digital and social media campaigns, we've been fortunate enough to expand services for existing clients and win new work in competitive bids. Let's welcome a few of them below:

  • Norman Island, British Virgin Islands
  • Thailand Trust Mark
  • AlfaLiquid USA
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JCK Magazines Interviews Romey Louangvilay by romey louangvilay

In February, the platform added a rainbow of emojilike “reactions” to complement its famous like button. Now users can hit “like” or tap an expressive little cartoon face that represents “love,” “ha-ha,” “wow,” “sad,” or “angry.” Romey Louangvilay, cofounder and chief curator and director of digital marketing for Curate Directive in New York City, says the new emotional shadings allow marketers to more accurately gauge how users feel about things: “We can try to capture sentiments a little more accurately around content.”

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Luxury Daily Interviews Romey Louangvilay on GQ's Vlogger Strategy by romey louangvilay

British GQ magazine is exploring the key investment pieces contained in men’s wardrobes through a series on its newly launched video channel.

“Luxury of Less with Jim Chapman” takes viewers inside Savile Row tailors Gieves & Hawkes, Turnbull & Asser and watchmaker Tag Heuer, uncovering the reasons why their garments or watches cost more than those that can be purchased on the high street. For the luxury brands featured in this series, this may serve as an introduction to readers and also help to justify their price points.

“Investment pieces, especially from the perspective of general consumers, can appear as marketing speak for ‘really expensive,’” said Romey Louangvilay, chief curator and director of digital marketing at Curate Directive, New York.

“Often, consumers do not see the value and they are often quick to pursue a more affordable item in the short term,” he said. “For instance, someone may buy a white shirt for less than $10 because it is more affordable than, let’s say, the $90 white shirt.

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Luxury Daily Interview: Georg Jensen's Hidden Heart Campaign by romey louangvilay

Georg Jensen launched "Hidden Heart," but was it a good approach for Valentine's Day? Our director of digital marketing spoke with Luxury Daily on the brand's approach.

Danish jeweler Georg Jensen is encouraging consumers to close their eyes and see with their hearts as an ode to the sentiment of St. Valentine’s Day.

Georg Jensen’s social media push extends across platforms, namely Facebook and Instagram, allowing followers to interact with the campaign in different ways. By asking questions of its social audience, Georg Jensen is able to create a dialogue that extends beyond its own promotions for a feeling that is more authentic, especially as the content generated regards individual experiences of love.

“Social media is the common medium where most consumers will be,” said Romey Louangvilay, chief curator and director of digital marketing at Curate Directive, New York. “While other forms of communication is still important, social media where consumers share their own moments, research gift ideas or simply, communicate with their friends and loved one. It’s a strategic move for Georg Jensen to focus on social media as a primary platform to share this message."

To read the entire story, click here to head to Luxury Daily.

Luxury Daily Interviews Romey Louangvilay on Dior's New Campaign by romey louangvilay

Luxury Daily provides a detailed analysis of French fashion house Christian Dior's newest campaign with anecdotes from our director of digital marketing, Romey Louangvilay. Luxury Daily shares that Dior is writing a new narrative for its Poison fragrance line in a bid for a younger demographic’s interest. Developed by Francois Demachy, Dior’s Poison Girl is a new addition to the fragrance range, offering a “sweet floral, scandalously delicious” scent for women with an “alluring and nonchalant femininity.” Using a sultry New York party as a backdrop, the Poison Girl campaign taps into social media culture while exploring the uninhabited femininity of today’s modern woman.

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Emilio Pucci takes whimsical look at aesthetic transition by romey louangvilay

Italian fashion label Emilio Pucci is delving into the new vision of creative director Massimo Giorgetti through a dedicated microsite.

“The Pilot Episode” centers on the designer’s first collection for the house, which is now available for sale, creating a space for consumers to explore the inspiration behind the apparel and accessories. As Pucci’s aesthetic shifts along with the creative talent behind the brand, providing context around this first collection will help consumers make the transition.

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