Chief operations officer

Sheahan Sewgobind serves as Chief Operations Officer for Curate Directive. With more than 15 years of experience in the industry, Sheahan currently handles all accounting, finance & reporting for profitability and losses, and operations. Prior to Curate Directive, Sheahan spent seven years at Unit 7 LLC an Omnicom agency as the Director of Finance where he oversaw finance reporting (P&L, BS and SOX), client finance, HR and IT.

Sheahan also served as Finance Manager/Budget Manager at McCann Erickson, an IPG company where he worked on some of McCann’s largest clients including, Coca Cola, MasterCard, HP and L'Oreal. He eventually took over all the Finance responsibilities of one of McCann smaller agency Amstar Yard. 






Kristin is a creative content strategist where she specializes in content creation, graphic design, photography, digital strategy, community management, client relations, SEO, reporting & analytics. Kristin oversees the entire content creation process, from planning the content and messaging to overseeing the execution of graphic implementation and social copy.  She primarily manages all of the digital content creation and engagement for Tourism Authority of Thailand's various websites and social media channels, as well as's online ads.

Her client experience includes: Bentley Motors, Peninsula Hotel, Hotel Hugo, Russian Standard Vodka, and more. Prior to Curate Directive, Kristin worked as a freelance photographer and artist in Arizona and NYC. Kristin has a bachelors degree in Photography from Arizona State University. 



Romey Louangvilay is the Chief Curator & Director of Digital Marketing at Curate Directive, where he leverages nearly a decade of experience in social media strategy and PR experience to establish organic relationships for brands and their target audiences within the luxury sector. He continues to provide overall strategic guidance and account management for the agency's marquee accounts. Romey has spoken at PR News Digital PR Conference in 2011 and continues to server as a luxury marketing industry expert, commenting on Luxury Daily's  coverage of marketing from high-end brands.

Previously, Romey has worked at Hill+Knowlton Strategies, Euro RSCG (now Havas) and Ogilvy PR within their digital consumer marketing groups. Throughout his career, Romey has worked on brands like TJ Maxx, Sears, Sunglass Hut, and French Connection, as well as luxury brands like Bentley Motors, Ferragamo, Veuve Clicquot and DvF.  



alexandro Loayza
digital coordinator

Alex is a digital coordinator where he provides the much needed support for gathering back-end analytics for the agency's small and large scale campaigns and social listening reports. In addition,  he primarily handles day-to-day management for the agency's spirits and hospitality digital accounts including La Marina and Pernod Ricard's BarSmarts program. He also played a role in launching the affiliates program for ISOARA.

Prior to Curate Directive, Alex worked in mobile ad sales at REWARDABLE, a market research firm. While there, he was responsible for establishing relationships with ad networks in order to monetize the app ad inventory.